LOS DIAS,
refleja la esencia del tiempo, nuestro tesoro más valioso. Nos dedicamos al individuo auténtico. Aquel que desafía las expectativas.
Aquel que en cada día, encuentra múltiples razones para estar determinado en crear y compartir sus mejores momentos.
LOS DIAS,
[THE DAYS, in spanish or portuguese] reflects the essence of time, our most valuable treasure. We are dedicated to the authentic individual. The one who defies expectations.
He who, every day, finds multiple reasons to remain determined to create and share his best moments.
Our mission is clear:
At DIAS, we don't just create clothes; we design experiences that inspire people to live with passion and authenticity. Our mission is clear: to empower people to pursue their passions and express their uniqueness through fashion.
CONCEPT
In the artistic direction of this project, we mainly relied on 2 traits of human attitude:
The Determination.
A typical trait of someone who achieves great things.
Authenticity.
What makes a person unique and incomparable.
MENTALITY
We promote a mindset of determination and authenticity. We believe that each individual has a unique and powerful story to tell. We encourage you to free yourself from external expectations and embrace your authentic self. In a world full of noise, LOS DIAS is a beacon that guides those who seek to stand out by being truly themselves.
STYLE
Immerse yourself in our urban style, comfortable and carefree, but agile and elegant. We design each garment so that it adapts to your everyday life, providing comfort without sacrificing style. Our carefree yet determined approach is a tribute to those who seek authenticity in every step they take. On DAYS, celebrate the art of dressing for yourself, expressing your individuality with confidence and style.
CULTURE
We're inspired by radical sports, both sea and street/urban culture. We love the '90s aesthetic.
Transparency on AI
At D.I.A.S., we believe in authenticity and determination. That's why we use cutting-edge technology to represent our garments: no real models, no creative boundaries. Each design is a tribute to your unique style, not to impossible standards.
